The Website Stats page provides you with an overview of your website traffic.
See below for definitions of terms you will find on this report.
Visit: A visit to your website consists of a series of pageviews a single visitor “potential or current patient” makes during a period of activity. A visit ends after the patient either closes the browser, clears their cookies, or is inactive for 30 minutes.
Visits by Location: identifies where a visitor’s IP Address was located at the time of their visit.
Average Daily Visits: identifies the average of all visits captured in a day over a period of time set by the date range
Pageviews: A pageview is a representation of the action taken by your visitors. Pageviews occur when the Gooogle Analytics pageview tracking method is executed. For example, when a visitor hits the back button, hits refresh, or a page is opened in the browser a pageview is recorded.
Pageviews Per Visit: How many pages were viewed in total during a visit.
Top Content by Page View: The pages on your website viewed most often during a date range
Time on Site: Total duration of a visit, this is not affected by multiple pageviews.
Average Time on Site: Represents the average of all your visits from all visitors during that date range.
Bounce Rate: Bounce rate is the percentage of your visitors that leave your website without clicking on anything else during a 30-minute session, typically through the “back” button. For dental and orthodontic websites it’s very common to see a high bounce rate, because many people are looking for the crucial information for a desired action like a phone number or address.
Organic Traffic: traffic to your website from unpaid search results in a search engine
Search Engines: a program like Google, Bing or Yahoo that searches for and identifies items in a database based on keywords or characters specified by the user to find corresponding websites
Direct Traffic: URL's that people type in directly to the URL search bar or visit the page through bookmarks.
Referring Traffic: a site that directs traffic to your page like Facebook, Yelp, or Yellowpages. This does not refer to Search Engines like Google, Bing or Yahoo or Campaigns like Pay Per Click.
Top Referring Sites: The referring URL (a.k.a. the page that contains the link to your website) that directs traffic to your site the most often during the date range
Traffic: the number of people “visitors” visiting your website
Looking for more information? Check out these Related Pages!
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